Corporate sites should benefit from the distributor network. Replicated sites offer no online benefit to the corporate site, nor in managing online reputation. Large distributors, who are given special permission to manage their own sites have an unfair advantage over other smaller distributors stuck with their canned replicated site. Large distributors are potential liabilities, and legal departments expend valuable resources to insure compliance. It is an inefficient system, where large distributors are provided online freedom, while small distributors are relegated to online ineffectiveness, and the corporate site benefits little if at all from either of them.
EdgeAbove elegantly addresses these challenges, levels the playing field, so all distributors enjoy online flexibility, while managing compliance with minimal supervisory effort. The corporate site directly benefits from all distributor sites, improving online reputation, protecting the brand, increasing traffic, and managing industry image. The company will enjoy online benefits not previously available through any replicated system.